During the recent Abundance360 Summit, a fireside chat titled “Applied AI: A Practical Approach to Harnessing the Power of AI for Your Business” took center stage. Available to a live, members-only audience and accessible via streaming, the discussion explored the integration of artificial intelligence into business practices.… read more

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In November 2021, Google announced that it was replacing Local Campaigns and Smart Shopping with Performance Max. Google explains the new program as a way for “performance advertisers” to access all their ad inventory from a single campaign.… read more

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In our previous blog post, “Landing Pages for Google Ads,” we delved into the concept of a moving target, which underscores the dynamic nature of Google Ads. We also explored the significance of understanding user intent in the realm of search engine marketing for Google Ads.… read more

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Among just a few of the buzzwords you will find in our online vernacular, like optimization, transformation and edge computing, one stands out for this post. As our featured image depicts an intelligent modern city at rest under the IOT (Internet of Things), the ICT (information communication technology) is hard at work curating the new customer experience.… read more

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Finally, in our series featuring Google Ads, we are ready to focus on one of the final stages of e-commerce: scheduling. If you have ever been to a major airport and seen the busy schedules, usually inside the terminal, you have a good reference for ad scheduling.… read more

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Our last post discussed the more advanced boolean operator approach but concluded with a preview of keyword-matching options. Specifically, when bidding, there is the option to choose either broad, phrase, or exact match parameters. The matching options can make or break your budget regarding keywords and writing great ads for your eCommerce store.… read more

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It’s been over 20 years since Google launched Adwords, today known simply as Google Ads. According to Wikipedia, “Google Ads is the main source of revenue for Alphabet Inc, contributing US$168.6 billion in 2020. In 2021, Google Ads generated US$257.6 billion.”… read more

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As the My Fulfillment Company blog series continues to help e-commerce partners understand Google Ads, we’ll do something never before attempted in explaining landing pages. First, you might wonder how a navy aircraft carrier image helps one know what makes a Google Ad landing page.… read more

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In our previous blog post, “How to Drive Traffic to Your Site Using Google Ads, ” the significance of Google Ads as a primary SEM (search engine marketing) tool was our topic. Now, let’s discuss how and roll up our digital marketing sleeves.… read more

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As we continue our series to demystify Google Ads Campaigns, specifically selecting keywords for Google Ads, you might say the fun part is next. In last week’s post, “Understanding the 3 Layers of Google Ads,” we dived into the main components of a Google Ad Campaign.… read more

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