Welcome to my portfolio summary, where I have begun to showcase 20 years of strategic marketing communications experience anchored by leadership roles in AI, PaaS and SaaS products, services and entrepreneurship. My journey spans enterprises, SMBs, startups and early-growth companies, leaving a mark at tech giants like IBM, Dell EMC, Atos, LSI Broadcom, HP, AMI, Bottomline Technologies and Intel. 
From polished televised awards shows, scrappy creative aimed at social media communities, thought leadership campaigns for AI tech startups, podcast shows for cloud computing visionaries and videos for global technology enterprises, I’ve navigated diverse marketing landscapes with unwavering integrity and passion.
My expertise in digital strategy effectively integrates with unique hands-on media skills—spanning editorial, brand positioning, content development, SEO, lead generation, data analysis and advertising. This hybrid approach empowers me to enhance brand visibility, enabling B2B and B2C organizations to craft compelling narratives and achieve impactful growth.
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Tech Project Highlights: Cloudreach / Atos: “2022 Cloud Trends,” AWS re:Invent; Podcast (25 episodes), Virtustream / EMC: “Cloud Trends 2018” and SAP Sapphire; LSI / Avago: Rackspace, IBM, Intel, DELL, National Center for Supercomputing Applications, Pittsburgh Supercomputing Center (Carnegie Mellon University), HP Discover 2012; Ivanti: “Adaptive Security” and “Hyper-Automation Platform,” AMI: “Root of Trust” and “TruE” Applications Security; Turn Technologies “AI-Driven HR Tech Platform.”
Media Highlights: Peabody Awards (the best of electronic media content w/ major projects work with A&E, NPR, Viacom and PBS), 20th Century Fox, Cinemax, Bravo, AT&T, NCAA, ESPN, NFL, Cox Media, PBS, Moscow TV, National Geographic, CMJ, The Independent, Georgia Cancer Center, JAMA, CDC, Children’s Healthcare, Christie’s International, Converse, Dos Equis, Mountain Dew, New Era and FADER.
Presentations: Radio and Television News Directors Association, National Association of Television Programming Executives, National Association of Broadcasters, Public Relations Society, Southeast Journalism Conference, Georgia Journalism Academy, National Association of Medical Communicators, American Heart Association, Association of Health Care Journalists and the American Society of Composers, Authors and Publishers.
Academic Research: Digital Media Attention and Cognition Lab (DMAC Lab) for UX / UI Interaction Design and the Social Media Predictive Analytics, Listening and Engagement Suite (SEE Suite) at the University of Georgia.
Tech Stack: Adobe After Effects, Audition, Experience Manager, Illustrator, Photoshop, Premiere and XD; Ahrefs, BrowserStack, Brandwatch / Cision, ChatGPT, Clearscope, Demand Science, Demio, Drift, Figma, Google Ads, Google Analytics, Google Search Console, Hawkeye, Hive 9, Headliner, Hootsuite, Hubspot, Marketo, Libsyn, MailChimp, Microsoft Teams, Microsoft 360, Miro, Monday.com, Moz, Octopost, ON24, PowerBI, Salesforce, SciFu, SEMrush, Slack, Sprout Social, Tableau, TechCrunch, Trello, Unbounce, WordPress, Wrike, Zapier, Zencaster, Zoominfo and 6Sense.
Core Competencies: Technology B2B product marketing with expertise in content strategy, content management, content development and sponsored content; predictive analytics, the share of voice, reach and attribution; search engine optimization and search engine marketing; news, creative and technical writing, editing AP Style, website maintenance, administration and HTML/CSS/CMS skills, social media communities and advertising, customer experience and customer journey mapping, consumer activation and B2B e-commerce modeling, interaction design, growth hacking, performance management and leadership.
Grassroots, Street Teams and Indie Music: After a stint with ASCAP, touring and recording for ten years, I took a stab at running a venue in Atlanta’s East Village while resurrecting my first company, Industrial Strength Promotions, into a record label and collective. What resulted was one last international cross-country tour for the ages in a veggie-fueled magic bus.