I have 15+ years of strategic marketing communications experience leading AI, SaaS and PaaS go-to-market (GTM) strategies across enterprises, SMBs, startups and early-growth companies. I’ve worked with IBM, Dell EMC, Atos, LSI Broadcom, HP, AMI, Bottomline Technologies, Intel and others to develop AI-powered digital transformation, cloud services, data, storage and security campaigns.
From televised awards shows to scrappy social media campaigns, from thought leadership for AI startups to podcasts and videos for global enterprises, I’ve helped brands craft compelling narratives and scale their market presence.
🔹 Core Areas of Expertise:
✅ AI GTM & Digital Strategy – Led market entry, demand generation, and product positioning for AI-driven solutions, ensuring seamless adoption and market success.
✅ Digital Transformation & MarTech – Advised on AI-powered automation, marketing operations (MoPs), and data-driven strategies to optimize digital ecosystems.
✅ PR, Media & Thought Leadership – Developed and executed global media strategies, executive positioning, and public relations to strengthen brand authority in AI and emerging technologies.
✅ Growth Marketing & Lead Generation – Applied account-based marketing (ABM), AI-enhanced content strategies, and predictive analytics to drive engagement and revenue.
🌍 Industry Impact & Notable Projects:
Cloudreach / Atos – Cloud Trends 2022, AWS re:Invent Podcast (25 episodes)
Virtustream / Dell EMC – Cloud Trends 2018, SAP Sapphire
LSI / Avago – Rackspace, IBM, Intel, DELL, HP Discover
Ivanti – Adaptive Security & Hyper-Automation Platform
AMI – Root of Trust, TruE Applications Security
Turn Technologies – AI-Driven HR Tech Platform
🎬 Media & Brand Highlights:
Peabody Awards – Projects with A&E, NPR, Viacom, PBS
20th Century Fox, ESPN, NFL, AT&T, National Geographic
Christie’s International, Dos Equis, Converse, Mountain Dew, FADER
Healthcare & Research – Georgia Cancer Center, CDC, JAMA, Children’s Healthcare
My expertise is further reinforced by academic research at the Digital Media Attention & Cognition Lab (DMAC Lab), Social Media Predictive Analytics Suite (SEE Suite), and the Survey Research Center (SRC) at the UGA. These experiences provide deep insights into human-computer interaction, AI-driven storytelling and the evolving role of AI in content, media and growth marketing.
I provide strategic consulting on AI adoption, digital transformation, and media-driven growth, while exploring leadership opportunities in AI marketing, GTM strategy and brand communications.