Google Ads for Ecommerce: Scheduling

Finally, in our series featuring Google Ads, we are ready to focus on one of the final stages of e-commerce: scheduling. If you have ever been to a major airport and seen the busy schedules, usually inside the terminal, you have a good reference for ad scheduling.… read more

Google Ads Keywords for Ecommerce

Our last post discussed the more advanced boolean operator approach but concluded with a preview of keyword-matching options. Specifically, when bidding, there is the option to choose either broad, phrase, or exact match parameters. The matching options can make or break your budget regarding keywords and writing great ads for your eCommerce store.… read more

Google Adwords and Driving Traffic

It’s been over 20 years since Google launched Adwords, today known simply as Google Ads. According to Wikipedia, “Google Ads is the main source of revenue for Alphabet Inc, contributing US$168.6 billion in 2020. In 2021, Google Ads generated US$257.6 billion.”… read more

E-Commerce Stores and Google Ads

In our previous blog post, “How to Drive Traffic to Your Site Using Google Ads, ” the significance of Google Ads as a primary SEM (search engine marketing) tool was our topic. Now, let’s discuss how and roll up our digital marketing sleeves.… read more

Google Ads Selecting Keywords

As we continue our series to demystify Google Ads Campaigns, specifically selecting keywords for Google Ads, you might say the fun part is next. In last week’s post, “Understanding the 3 Layers of Google Ads,” we dived into the main components of a Google Ad Campaign.… read more