E-Commerce Stores and Google Ads

In our previous blog post, “How to Drive Traffic to Your Site Using Google Ads, ” the significance of Google Ads as a primary SEM (search engine marketing) tool was our topic. Now, let’s discuss how and roll up our digital marketing sleeves.… read more

Google Ads Selecting Keywords

As we continue our series to demystify Google Ads Campaigns, specifically selecting keywords for Google Ads, you might say the fun part is next. In last week’s post, “Understanding the 3 Layers of Google Ads,” we dived into the main components of a Google Ad Campaign.… read more

Google Skillshop – Online Business Products

As of this writing there are 15 topics in Googles newish learning platform, so let’s get started. Google Skillshop, formerly Academy for Ads, is a training hub for business owners and marketing practitioners alike. Today, no matter what size your company, terms like digital transformation may apply to your online business.… read more

It’s time for eCommerce Digital Transformation

A new year is upon us and it signals another leap in society and consumer behavior, it’s time for eCommerce digital transformation. It’s year three of the 21st Century, and almost all online retailers are well into Web 2.0.… read more

What is an eCommerce Platform?

Chances are for those of you reading this blog the idea of an eCommerce platform is a natural progression. You are in the online marketing and retail business because of a knack for both product sales and technology.… read more

Ecommerce Retargeting with Emails

Retargeting clients is the last stage of email marketing for ecommerce in this series. Marketing automation’s shining star is the ability to retarget and segment messaging. However, without the added touch of personalization your email nurturing campaign wont be fully realized.… read more