Category: Blogs – Digital Marketing

What is Performance Marketing?

On November 2021 Google announced it was replacing Local Campaigns and Smart Shopping with Performance Max. Google explains the new program as a way for “performance advertisers” to access all of their ads inventory from a single campaign.… read more

Benefits of Great Pay Per Click Landing Pages

In the last blog post, “Landing Pages for Google Ads,” the concept of a moving target explained the dynamic nature of Google Ads. Also discussed was thinking of search engine marketing in terms of intent for Google Ads.… read more

The Data-Driven Digital Journey and New Customer Experience

Among just a few of the buzz words you will find in our online vernacular like optimization, transformation and edge computing there is one that stands out for this post. As our featured image depicts a smart modern city at rest under the IOT (internet of things), the ICT (information communication technology) is hard at work curating the new customer experience.… read more

Google Ads for Ecommerce: Scheduling

Finally, in our series featuring Google Ads we are ready to focus on one of the final stages for Ecommerce, scheduling. If you have ever been to a major airport and seen the busy schedules, usually inside the terminal, you have a good reference for ad scheduling.… read more

Google Ads Keywords for Ecommerce

In our last post we touched on the more advanced boolean operator approach but concluded with a preview to keyword matching options. Specifically, when bidding, it’s the option to choose either: broad, phrase or exact match parameters.… read more

Google Adwords and Driving Traffic

It’s now been more than 20 years since Google launched Adwords, today known simply as Google Ads. Now, according to Wikipedia, “Google Ads is the main source of revenue for Alphabet Inc, contributing US$168.6 billion in 2020.… read more