Author: admin

Google Skillshop – Online Business Products

As of this writing there are 15 topics in Googles newish learning platform, so let’s get started. Google Skillshop, formerly Academy for Ads, is a training hub for business owners and marketing practitioners alike. Today, no matter what size your company, terms like digital transformation may apply to your online business.… read more

It’s time for eCommerce Digital Transformation

A new year is upon us and it signals another leap in society and consumer behavior, it’s time for eCommerce digital transformation. It’s year three of the 21st Century, and almost all online retailers are well into Web 2.0.… read more

What is an eCommerce Platform?

Chances are for those of you reading this blog the idea of an eCommerce platform is a natural progression. You are in the online marketing and retail business because of a knack for both product sales and technology.… read more

Ecommerce Retargeting with Emails

Retargeting clients is the last stage of email marketing for ecommerce in this series. Marketing automation’s shining star is the ability to retarget and segment messaging. However, without the added touch of personalization your email nurturing campaign wont be fully realized.… read more

Email Marketing Software for eCommerce

In an earlier post we talked about digital transformation and urged readers to embrace the advantages afforded by technology. Last week in our topic, what’s old is new again, we begin to discuss the transformative opportunities in email technology.… read more

The Future of Your Ecommerce Marketing

As we move forward into the new year and look for better more efficient ways of ecommerce marketing, it’s not if but when you run into “digital transformation.” Earlier this month in our blog we shared our thoughts with the post: “eCommerce Digital Transformation.”… read more