Author: admin

Email Marketing Software for eCommerce

In an earlier post we talked about digital transformation and urged readers to embrace the advantages afforded by technology. Last week in our topic, what’s old is new again, we begin to discuss the transformative opportunities in email technology.… read more

The Future of Your Ecommerce Marketing

As we move forward into the new year and look for better more efficient ways of ecommerce marketing, it’s not if but when you run into “digital transformation.” Earlier this month in our blog we shared our thoughts with the post: “eCommerce Digital Transformation.”… read more

Lessons from Amazon

While Amazon strengthened its status as a worldwide hyperscaler in cloud computing, e-commerce sales fell below expectations. Looking at 2022 e-commerce predictions, there are lessons to learn from Amazon’s underperformance. However, that underperformance still rings signification profit. Revenue in the third quarter of 2021 was up 15%, for example.… read more

Email Marketing: Digital Marketing Tools

Rounding out the top tools for digital marketing, email marketing is often last on the list. However, as they say, last but not least as email marketing efforts require coordination with the other top five tools.… read more

Free Google Training and Certifications

Earlier this year, The Wall Street Journal and every other major financial publication reported what Adweek put most succinctly. “Google parent Alphabet continued to post double digit increases in revenue.” Specifically through ad sales, which make up over 80% of Google’s revenue.… read more