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Lessons from Amazon

While Amazon strengthened its status as a worldwide hyperscaler in cloud computing, e-commerce sales fell below expectations. Looking at 2022 e-commerce predictions, there are lessons to learn from Amazon’s underperformance. However, that underperformance still rings signification profit. Revenue in the third quarter of 2021 was up 15%, for example.… read more

Email Marketing: Digital Marketing Tools

Rounding out the top tools for digital marketing, email marketing is often last on the list. However, as they say, last but not least as email marketing efforts require coordination with the other top five tools.… read more

Free Google Training and Certifications

Earlier this year, The Wall Street Journal and every other major financial publication reported what Adweek put most succinctly. “Google parent Alphabet continued to post double digit increases in revenue.” Specifically through ad sales, which make up over 80% of Google’s revenue.… read more

Ecommerce Digital Marketing Review

As we pull out of pandemic-era economics there’s a lot to cover in the rearview mirror. First, shipping container issues and inventory news made an impact on almost everyone in the e-commerce realm. Here, at My Fulfillment Company, we thought it would be helpful to learn how to increase ecommerce sales using digital marketing.… read more