AI Go-to-Market & Digital Strategist | PR, Media & Growth Marketing
Thanks to legends like REM and The B52s, by the time I arrived in Athens, Georgia, there were already hundreds of local bands to foster a vibrant scene. As the head of marketing and public relations for the city, my job was to attract more visitors. From a new website and marketing collateral, complete with a new city logo and slogan, I was producing content at breakneck speed. I was also sent off to trade shows and conferences as a spokesperson but what I kept thinking was: We need a music festival. Fortunately, the powers that be agreed and today Athfest (Athens Music and Arts Festival) is one of the most popular events in the southeast. As co-founder, producer and promoter of the inaugural event, a spark was reignited, after all I came to Athens to play in bands first, get a degree second. Following, are a few stories, reviews, clippings and actual paid jobs that marked more than a decade as a touring musician, publisher, promoter, venue and label owner. I also reluctantly accepted a gig as ASCAP’s Atlanta and Athens A& R guy to produce more events. There’s a lot to unpack here, as they say, but I do literally have boxes to sort through before the full tale can be told. Yes, this category is in progress.
When worlds collide
The American Society of Composers Artist and Performers came to my attention in the form of Courtney Hard, a bartender at the smallest club in Athens. Urban Henry’s shows there had become legendary because of a few absolutely nutty shows where a fight broke out and a knife got pulled. … read more
Flagpole Magazine: Urban Henry plays at Tasty World with Flair and Capital Capital
URBAN HENRY Eric Holder – vocals, guitar Matt McFerron * guitar Brandon McDearis – drums John Britt – bass formed in l992 by Eric Holder and Matt McFenon, Urban Henry drew on such influences 3; the Pixies, Hiisker Dii, Sonic Youth and Girls Against Boys, Drummer Brandon McDearis came aboard soon after the band formed.… read more