What is Performance Marketing?

In November 2021, Google announced that it was replacing Local Campaigns and Smart Shopping with Performance Max. Google explains the new program as a way for “performance advertisers” to access all their ad inventory from a single campaign.… read more

Benefits of Great Pay Per Click Landing Pages

In our previous blog post, “Landing Pages for Google Ads,” we delved into the concept of a moving target, which underscores the dynamic nature of Google Ads. We also explored the significance of understanding user intent in the realm of search engine marketing for Google Ads.… read more

The Data-Driven Digital Journey and New Customer Experience

Among just a few of the buzzwords you will find in our online vernacular, like optimization, transformation and edge computing, one stands out for this post. As our featured image depicts an intelligent modern city at rest under the IOT (Internet of Things), the ICT (information communication technology) is hard at work curating the new customer experience.… read more

Google Ads for Ecommerce: Scheduling

Finally, in our series featuring Google Ads, we are ready to focus on one of the final stages of e-commerce: scheduling. If you have ever been to a major airport and seen the busy schedules, usually inside the terminal, you have a good reference for ad scheduling.… read more

Google Ads Keywords for Ecommerce

Our last post discussed the more advanced boolean operator approach but concluded with a preview of keyword-matching options. Specifically, when bidding, there is the option to choose either broad, phrase, or exact match parameters. The matching options can make or break your budget regarding keywords and writing great ads for your eCommerce store.… read more