Category: Blogs – Digital Marketing

What is an eCommerce Platform?

Chances are for those of you reading this blog the idea of an eCommerce platform is a natural progression. You are in the online marketing and retail business because of a knack for both product sales and technology.… read more

Ecommerce Retargeting with Emails

Retargeting clients is the last stage of email marketing for ecommerce in this series. Marketing automation’s shining star is the ability to retarget and segment messaging. However, without the added touch of personalization your email nurturing campaign wont be fully realized.… read more

Email Marketing Software for eCommerce

In an earlier post we talked about digital transformation and urged readers to embrace the advantages afforded by technology. Last week in our topic, what’s old is new again, we begin to discuss the transformative opportunities in email technology.… read more

The Future of Your Ecommerce Marketing

As we move forward into the new year and look for better more efficient ways of ecommerce marketing, it’s not if but when you run into “digital transformation.” Earlier this month in our blog we shared our thoughts with the post: “eCommerce Digital Transformation.”… read more

Lessons from Amazon

While Amazon strengthened its status as a worldwide hyperscaler in cloud computing, e-commerce sales fell below expectations. Looking at 2022 e-commerce predictions, there are lessons to learn from Amazon’s underperformance. However, that underperformance still rings signification profit. Revenue in the third quarter of 2021 was up 15%, for example.… read more

Email Marketing: Digital Marketing Tools

Rounding out the top tools for digital marketing, email marketing is often last on the list. However, as they say, last but not least as email marketing efforts require coordination with the other top five tools.… read more