Integrating AI into Communications, Operations, Marketing & Management
When I worked at the University of Georgia’s Grady College of Journalism and Mass Communication, it was also an opportunity to get my Masters of Arts in Journalism. While my first jobs out of college were in marketing and public relations, the rigorous work in media, cultural studies and research methodology had very little to do with writing web copy, marketing collateral and press releases. It wasn’t until some time later when digital analytics spurred today’s content renaissance that it all came together. As we look at Web 3.0 and prepare for a paradigm shift in how people access data, the cultural implications for journalism and mass communications have never been greater.
Turn Announces Job Economy Predictions July 2022
Turn’s AI-driven platform analyzes, predicts and forecasts the future of the job economy, giving businesses a critical edge. Turn’s platform tracks 94% of working Americans and employment data from 1.1 million companies spread across more than 36,000 locations in the U.S.… read more
Innovative HR Tech Company Releases AI-Driven Forecasts
Turn Technologies, a platform that is revolutionizing talent acquisition for recruiters and people teams with high-volume hourly staffing needs, released its Job Economy Predictions for August 2022 today that forecast hiring, retention and compensation trends on the heels of this month’s Employment Situation Summary from the U.S.… read more
What is Performance Marketing?
In November 2021, Google announced that it was replacing Local Campaigns and Smart Shopping with Performance Max. Google explains the new program as a way for “performance advertisers” to access all their ad inventory from a single campaign.… read more
Benefits of Great Pay Per Click Landing Pages
In our previous blog post, “Landing Pages for Google Ads,” we delved into the concept of a moving target, which underscores the dynamic nature of Google Ads. We also explored the significance of understanding user intent in the realm of search engine marketing for Google Ads.… read more
The Data-Driven Digital Journey and New Customer Experience
Among just a few of the buzzwords you will find in our online vernacular, like optimization, transformation and edge computing, one stands out for this post. As our featured image depicts an intelligent modern city at rest under the IOT (Internet of Things), the ICT (information communication technology) is hard at work curating the new customer experience.… read more
Google Ads for Ecommerce: Scheduling
Finally, in our series featuring Google Ads, we are ready to focus on one of the final stages of e-commerce: scheduling. If you have ever been to a major airport and seen the busy schedules, usually inside the terminal, you have a good reference for ad scheduling.… read more