Integrating AI into Communications, Operations, Marketing & Management
When I worked at the University of Georgia’s Grady College of Journalism and Mass Communication, it was also an opportunity to get my Masters of Arts in Journalism. While my first jobs out of college were in marketing and public relations, the rigorous work in media, cultural studies and research methodology had very little to do with writing web copy, marketing collateral and press releases. It wasn’t until some time later when digital analytics spurred today’s content renaissance that it all came together. As we look at Web 3.0 and prepare for a paradigm shift in how people access data, the cultural implications for journalism and mass communications have never been greater.
Google Ads Keywords for Ecommerce
Our last post discussed the more advanced boolean operator approach but concluded with a preview of keyword-matching options. Specifically, when bidding, there is the option to choose either broad, phrase, or exact match parameters. The matching options can make or break your budget regarding keywords and writing great ads for your eCommerce store.… read more
Google Adwords and Driving Traffic
It’s been over 20 years since Google launched Adwords, today known simply as Google Ads. According to Wikipedia, “Google Ads is the main source of revenue for Alphabet Inc, contributing US$168.6 billion in 2020. In 2021, Google Ads generated US$257.6 billion.”… read more
What is a Google Ad Landing Page?
As the My Fulfillment Company blog series continues to help e-commerce partners understand Google Ads, we’ll do something never before attempted in explaining landing pages. First, you might wonder how a navy aircraft carrier image helps one know what makes a Google Ad landing page.… read more
E-Commerce Stores and Google Ads
In our previous blog post, “How to Drive Traffic to Your Site Using Google Ads, ” the significance of Google Ads as a primary SEM (search engine marketing) tool was our topic. Now, let’s discuss how and roll up our digital marketing sleeves.… read more
As we continue our series to demystify Google Ads Campaigns, specifically selecting keywords for Google Ads, you might say the fun part is next. In last week’s post, “Understanding the 3 Layers of Google Ads,” we dived into the main components of a Google Ad Campaign.… read more
Google Skillshop – Online Business Products
As of this writing there are 15 topics in Googles newish learning platform, so let’s get started. Google Skillshop, formerly Academy for Ads, is a training hub for business owners and marketing practitioners alike. Today, no matter what size your company, terms like digital transformation may apply to your online business.… read more