AI, Cloud & Data Technology Marketing: Governance, Growth, Search and Innovation
When I worked at the University of Georgia’s Grady College of Journalism and Mass Communication, it was also an opportunity to get my Masters of Arts in Journalism. While my first jobs out of college were in marketing and public relations, the rigorous work in media, cultural studies and research methodology had very little to do with writing web copy, marketing collateral and press releases. It wasn’t until some time later when digital analytics spurred today’s content renaissance that it all came together. As we look at Web 3.0 and prepare for a paradigm shift in how people access data, the cultural implications for journalism and mass communications have never been greater.
What is Performance Marketing?
In November 2021, Google announced that it was replacing Local Campaigns and Smart Shopping with Performance Max. Google explains the new program as a way for “performance advertisers” to access all their ad inventory from a single campaign.… read more
Benefits of Great Pay Per Click Landing Pages
In our previous blog post, “Landing Pages for Google Ads,” we delved into the concept of a moving target, which underscores the dynamic nature of Google Ads. We also explored the significance of understanding user intent in the realm of search engine marketing for Google Ads.… read more
The Data-Driven Digital Journey and New Customer Experience
Among just a few of the buzzwords you will find in our online vernacular, like optimization, transformation and edge computing, one stands out for this post. As our featured image depicts an intelligent modern city at rest under the IOT (Internet of Things), the ICT (information communication technology) is hard at work curating the new customer experience.… read more
Google Ads for Ecommerce: Scheduling
Finally, in our series featuring Google Ads, we are ready to focus on one of the final stages of e-commerce: scheduling. If you have ever been to a major airport and seen the busy schedules, usually inside the terminal, you have a good reference for ad scheduling.… read more
Google Ads Keywords for Ecommerce
Our last post discussed the more advanced boolean operator approach but concluded with a preview of keyword-matching options. Specifically, when bidding, there is the option to choose either broad, phrase, or exact match parameters. The matching options can make or break your budget regarding keywords and writing great ads for your eCommerce store.… read more
Google Adwords and Driving Traffic
It’s been over 20 years since Google launched Adwords, today known simply as Google Ads. According to Wikipedia, “Google Ads is the main source of revenue for Alphabet Inc, contributing US$168.6 billion in 2020. In 2021, Google Ads generated US$257.6 billion.”… read more