AI, Cloud & Data Technology Marketing: Governance, Growth, Search and Innovation
When I worked at the University of Georgia’s Grady College of Journalism and Mass Communication, it was also an opportunity to get my Masters of Arts in Journalism. While my first jobs out of college were in marketing and public relations, the rigorous work in media, cultural studies and research methodology had very little to do with writing web copy, marketing collateral and press releases. It wasn’t until some time later when digital analytics spurred today’s content renaissance that it all came together. As we look at Web 3.0 and prepare for a paradigm shift in how people access data, the cultural implications for journalism and mass communications have never been greater.
What is an eCommerce Platform?
Chances are for those of you reading this blog the idea of an eCommerce platform is a natural progression. You are in the online marketing and retail business because of a knack for both product sales and technology.… read more
Ecommerce Retargeting with Emails
Retargeting clients is the last stage of email marketing for ecommerce in this series. Marketing automation’s shining star is the ability to retarget and segment messaging. However, without the added touch of personalization your email nurturing campaign wont be fully realized.… read more
Email Marketing Software for eCommerce
In an earlier post we talked about digital transformation and urged readers to embrace the advantages afforded by technology. Last week in our topic, what’s old is new again, we begin to discuss the transformative opportunities in email technology.… read more
The Future of Your Ecommerce Marketing
As we move forward into the new year and look for better more efficient ways of ecommerce marketing, it’s not if but when you run into “digital transformation.” Earlier this month in our blog we shared our thoughts with the post: “eCommerce Digital Transformation.”… read more
Lessons from Amazon
While Amazon strengthened its status as a worldwide hyperscaler in cloud computing, e-commerce sales fell below expectations. Looking at 2022 e-commerce predictions, there are lessons to learn from Amazon’s underperformance. However, that underperformance still rings signification profit. Revenue in the third quarter of 2021 was up 15%, for example.… read more
Email Marketing: Digital Marketing Tools
Rounding out the top tools for digital marketing, email marketing is often last on the list. However, as they say, last but not least as email marketing efforts require coordination with the other top five tools.… read more