AI, Cloud & Data Technology Marketing: Governance, Growth, Search and Innovation
When I worked at the University of Georgia’s Grady College of Journalism and Mass Communication, it was also an opportunity to get my Masters of Arts in Journalism. While my first jobs out of college were in marketing and public relations, the rigorous work in media, cultural studies and research methodology had very little to do with writing web copy, marketing collateral and press releases. It wasn’t until some time later when digital analytics spurred today’s content renaissance that it all came together. As we look at Web 3.0 and prepare for a paradigm shift in how people access data, the cultural implications for journalism and mass communications have never been greater.
Free Google Training and Certifications
Earlier this year, The Wall Street Journal and every other major financial publication reported what Adweek put most succinctly. “Google parent Alphabet continued to post double digit increases in revenue.” Specifically through ad sales, which make up over 80% of Google’s revenue.… read more
Ecommerce Digital Marketing Review
As we pull out of pandemic-era economics there’s a lot to cover in the rearview mirror. First, shipping container issues and inventory news made an impact on almost everyone in the e-commerce realm. Here, at My Fulfillment Company, we thought it would be helpful to learn how to increase ecommerce sales using digital marketing.… read more
Signs there’s Something Wrong with Google Ads
Earlier, in our online marketing series, the concept of user intent was a sub topic. We now know that user intent plays a big part in an expert advertising campaign. However, you may still be asking yourself “what’s wrong with my Google Ads?”… read more
Online Stores Promoted by Google Ads – Quality Ratings
The expression “I love it when a plan comes together,” perfectly describes the feeling you might get with great Google Ad Scores. By the way, that expression was first popularized by John “Hannibal” Smith, played by George Peppard, in the TV show “The A-Team.”… read more
E-Commerce and Conversational Tools
Last week’s blog took a dive into conversational marketing and the tool synonymous with the craft, DRIFT. Conversational commerce is a bit broader and could be a fit for your online store. Chris Messina, inventor of the hashtag, gets credit for term.… read more
Conversational Marketing Solution for Ecommerce Sites
How about we begin this week’s post with a history question? Who remembers the Microsoft Office Assistant? It was called Clippy and holds the distinction as the predecessor of today’s chat bots. Chippy was the first chat bot I knew and possibly the start of conversational marketing.… read more