Integrating AI into Communications, Operations, Marketing & Management
When I worked at the University of Georgia’s Grady College of Journalism and Mass Communication, it was also an opportunity to get my Masters of Arts in Journalism. While my first jobs out of college were in marketing and public relations, the rigorous work in media, cultural studies and research methodology had very little to do with writing web copy, marketing collateral and press releases. It wasn’t until some time later when digital analytics spurred today’s content renaissance that it all came together. As we look at Web 3.0 and prepare for a paradigm shift in how people access data, the cultural implications for journalism and mass communications have never been greater.
Conversational Marketing Solution for Ecommerce Sites
How about we begin this week’s post with a history question? Who remembers the Microsoft Office Assistant? It was called Clippy and holds the distinction as the predecessor of today’s chat bots. Chippy was the first chat bot I knew and possibly the start of conversational marketing.… read more
Move Over Google: Adobe’s Digital Economy Index
In a recent blog, Online Shopping and Inflation 2022, Adobe’s March report caught the attention of several subscribers. For e-commerce entrepreneurs, one factoid in particular. “In 2021, 41.8% of e-commerce overall was driven by just three categories: groceries, electronics and apparel.”… read more
Adobe Reports on Online Shopping and Inflation
As reported by Forbes, “Inflation Cost Online Shoppers 2.8 Billion in March, Adobe Reports,” online shopping and inflation are growing major economic concerns. Items in categories such as apparel and groceries are getting the worst of it, along with soaring gas prices.… read more
Inflation Drops as Online Shopping Continues to Rise
Last week this blog series brought news from one of my newest interest Adobe’s Digital Price Index. In this episode, it’s part II of our online shopping and inflation 2022 report. There’s still time to read Online Shopping and Inflation Part I.… read more
Ecommerce and the Big Event’s 2022 Agenda
Last month at the New York Hilton, Midtown, one of the big Ecommerce 2022 events was held. In their own words the folks at CommerceNext aim to “harness the collective wisdom of our community to help marketers grow their businesses and advance their careers.”… read more